Bachelor of Science in Journalism, Media, and Strategic Communication in Strategic Communication

From planning to launching creative campaigns⁠—and everything in between

Strategic communication is designed to tell a brand’s story, spread awareness, and build relationships with audiences. As a Strategic Communication major, here’s what you’ll learn:

  • How to creatively and effectively use advertising and public relations to grow a company, organization, or brand.
  • How to craft compelling and strategic messages using words, images, and sounds.
  • How strategic communication can enhance or repair a brand’s image, promote its products and services, or support its mission.
  • How to change the attitudes and behaviors of consumer audiences by engaging them, persuading them, and building relationships with them.
  • How to construct creative campaigns, and use traditional, digital, and social media to effectively deliver them.
  • Advertising Executive
  • Public Relations Specialist
  • Social Media Manager
  • Marketing Communications Coordinator
  • Creative Director
  • Copywriter
  • Content Creator
  • Event Planner

Degree information

120 Credit hours
Minimum cumulative GPA of 2.0
In-Person

For information specific to you and your situation, meet with your academic advisor and find your ideal pathway to complete your degree on time.

All courses are 3 credit hours and require a grade of C or better unless otherwise noted.

Bulletin   Degree Map


As a Strategic Communication major, your coursework will cover these key subject areas:

  • Advertising
  • Public Relations
  • Digital and Social Media Strategies
  • Copywriting and Campaigns
  • Persuasion and Research Methods
  • Crisis Communication
  • Media Ethics and Communication Law

We make paying for college easier

Tuition information

Use our calculator to estimate your tuition and fees.

Cost calculator

Scholarships

Explore which scholarships are available to you.

Find scholarships

Have questions or want more information? Contact us!

Yunmi Choi Ph.D.

Assistant Professor of Strategic Communication
Interim Director and Chair of Study Abroad and Global Awareness

Office:
Knobview Hall 110F
Phone:
(812) 941-2621
Email:
choiyunm@iu.edu
Tammy Owens Voigt M.A.

Professor of Practice in Strategic Communication
Coordinator of the Strategic Communication Program

Office:
Knobview Hall 110G
Phone:
(812) 941-2030
Email:
tovoigt@ius.edu

Kentucky residents

Kentucky students are part of our IU Southeast family. In fact, students from eight Kentucky counties who register through IU Southeast receive in-state tuition and now qualify for our new KEES Match Scholarships! Learn more about the advantages of attending IU Southeast including the lowest 4-year tuition in the region, staying close to home while you earn your degree, and the unique experience only IU Southeast can offer.

Get in-state tuition for Kentuckians

Apply for our KEES Match scholarship

Interested in learning more or are you ready to apply?