Bachelor of Science in Journalism, Media, and Strategic Communication in Strategic Communication

From planning to launching creative campaigns⁠—and everything in between

Strategic communication is designed to tell a brand’s story, spread awareness, and build relationships with audiences. As a Strategic Communication major, here’s what you’ll learn:

  • How to creatively and effectively use advertising and public relations to grow a company, organization, or brand.
  • How to craft compelling and strategic messages using words, images, and sounds.
  • How strategic communication can enhance or repair a brand’s image, promote its products and services, or support its mission.
  • How to change the attitudes and behaviors of consumer audiences by engaging them, persuading them, and building relationships with them.
  • How to construct creative campaigns, and use traditional, digital, and social media to effectively deliver them.
  • Advertising Executive
  • Public Relations Specialist
  • Social Media Manager
  • Marketing Communications Coordinator
  • Creative Director
  • Copywriter
  • Content Creator
  • Event Planner

Degree information

120 Credit hours
Minimum cumulative GPA of 2.0
In-Person

For information specific to you and your situation, meet with your academic advisor and find your ideal pathway to complete your degree on time.

All courses are 3 credit hours and require a grade of C or better unless otherwise noted.

Bulletin   Degree Map


As a Strategic Communication major, your coursework will cover these key subject areas:

  • Advertising
  • Public Relations
  • Digital and Social Media Strategies
  • Copywriting and Campaigns
  • Persuasion and Research Methods
  • Crisis Communication
  • Media Ethics and Communication Law

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Tuition information

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Have questions or want more information? Contact us!

Yunmi Choi Ph.D.

Assistant Professor of Strategic Communication
Interim Director and Chair of Study Abroad and Global Awareness

Office:
Knobview Hall 110F
Phone:
(812) 941-2621
Email:
choiyunm@iu.edu

Professor of Practice in Strategic Communication
Coordinator of the Strategic Communication Program

Office:
Knobview Hall 110G
Phone:
(812) 941-2030
Email:
tovoigt@iu.edu

Kentucky residents

Kentucky students are part of our IU Southeast family. In fact, students from eight Kentucky counties who register through IU Southeast receive in-state tuition and now qualify for our new KEES Match Scholarships! Learn more about the advantages of attending IU Southeast including the lowest 4-year tuition in the region, staying close to home while you earn your degree, and the unique experience only IU Southeast can offer.

Get in-state tuition for Kentuckians

Apply for our KEES Match scholarship

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