Bachelor of Science in Business, Marketing

Explore the fast-growing field of marketing

Immerse yourself in a concentration that is projected to be one of the fastest-growing fields in the 21st century. Tailored to meet the demands of today's competitive marketplace, this degree equips you with the skills and knowledge needed to thrive in the exciting world of marketing.

Learn Marketing Strategy from Expert Faculty

Gain a deep understanding of consumer behavior, market trends, and competitive dynamics. Learn from our expert faculty to develop data-driven marketing strategies that resonate with target audiences and drive business growth.

Sharpen Your Digital Media Skills with Hands-On Experiences

Master the latest digital marketing tools and techniques, including search engine optimization (SEO), social media marketing, email marketing, and analytics. Develop the skills needed to navigate the digital landscape and harness the power of technology to reach and engage customers effectively.

Enhance your professional skills through hands-on projects, internships, and networking opportunities. Build a strong personal brand, sharpen your communication skills, and gain practical experience that sets you apart in the job market.


A marketing degree from IU Southeast provides a versatile skill set that is applicable across industries and sectors. Whether you're interested in working for a multinational corporation, a non-profit organization, a government agency, or starting your own business, the principles of marketing can be applied to various contexts. Prepare for positions in advertising and promotion, market analysis, marketing research, retail management and sales, and sales management.

Degree information

120 Credit hours
Minimum cumulative GPA of 2.0

All Bachelor’s degrees offered by IU Southeast requires a minimum of 120 credit hours and a minimum of 30 credit hours of upper-level coursework (300-level or above). View your potential course schedule options for each semester by clicking on the link below. Students are encouraged to work with an academic advisor to apply for dual credit or transfer credits and find your ideal pathway to complete your degree on time.

The Bachelor of Science in Business degree includes a general-education component intended to foster a well-rounded education. Students must also complete a core set of required courses within business and economics. In addition to 25 credit hours of 100- and 200-level courses, this core includes 19 hours of upper-level (300- and 400-level) courses.

Students must select and complete at least one concentration. A total of 24 credit hours are required to fulfill one concentration. To complete two concentrations, students must complete all required courses for both concentrations, and at least 12 credit hours must be distinct to each.

In addition to the general-education, business/economics core and concentration components, students may need to complete additional elective courses to achieve the total number of 1) credit hours and 2) 300- and 400-level credit hours required for degree completion. These elective courses may be carefully selected in pursuit of a minor, second concentration, or internship.

Sample degree map

Courses topics include:

  • Consumer Behavior
  • Consultative Selling
  • Market Analysis
  • Advertising and Promotion Management
  • Digital Marketing

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Tuition information

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Have questions or want more information? Contact us!

Kanisha Boleware

Academic Advisor

Hillside Hall 221
(812) 941-2362
Bevin K Snyder

Bevin K Snyder

Academic Advisor

Hillside Hall 221 C
(812) 941-2362

Kentucky residents

Kentucky students are part of our IU Southeast family. In fact, students from eight Kentucky counties receive in-state tuition at IU Southeast and now qualify for our new KEES Match Scholarships! Learn more about the advantages of attending IU Southeast including the lowest 4-year tuition in the region, staying close to home while you earn your degree and the unique experience only IU Southeast can offer.

Get in-state tuition for Kentuckians

Apply for our KEES Match scholarship

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