Bachelor of Science in Business Administration - Marketing (Online)

Embrace your creative side with a business administration degree

This 100% online program is offered in cooperation with IU East, IU Kokomo, IU Northwest, IU South Bend, and IU Southeast. Students apply through their home campus.

Marketing is a dynamic field that requires creative thinking and innovative problem-solving. A Business Administration degree in Marketing from IU Southeast gives you the opportunity to develop your creativity and explore new ways to promote products and services, engage customers, and differentiate brands in competitive markets.

Marketing majors learn how to analyze consumer behavior, identify market trends, and anticipate customer needs and preferences. This understanding of consumer psychology and decision-making processes is invaluable for developing effective marketing strategies, designing targeted campaigns, and building strong customer relationships.

Effective communication is at the heart of marketing. You’ll learn how to craft persuasive messages, develop compelling storytelling narratives, and engage audiences across various communication channels. These skills are valuable not only in marketing roles but also in other areas of business, including sales, public relations, and customer service.

Get Real-World Experience with Hands-On Learning and Networking

Experience hands-on learning and gain practical experience through internships, case studies, and simulations, allowing you to apply theoretical concepts to real-world scenarios and develop critical problem-solving skills. Connect with our extensive network of alumni, industry leaders, and fellow students through events, workshops, and guest lectures, opening doors to future career opportunities.


Graduates with a Business Administration in Marketing degree are well-positioned for a wide range of career opportunities in marketing, advertising, sales, brand management, market research, and digital marketing. The demand for marketing professionals remains strong across industries, offering you numerous pathways for career advancement and growth.

Degree information

120 Credit hours
Minimum cumulative GPA of 2.0
100% Online

All Bachelor’s degrees offered by IU Southeast requires a minimum of 120 credit hours and a minimum of 30 credit hours of upper-level coursework (300-level or above). View your potential course schedule options for each semester by clicking on the link below. Students are encouraged to work with an academic advisor to apply for dual credit or transfer credits and find your ideal pathway to complete your degree on time.

The 100% online Bachelor of Science in Business Administration consists of 120 credit hours. You may transfer up to 60 previously earned credit hours. Requirements are broken down as follows:

  • General Education Core (30 credit hours)
  • Business Foundations (27 credit hours)
  • Business Core (34 credit hours)
  • A minimum of 30 credit hours at the 300- or 400-level
  • Electives as needed to complete 120 total credit hours

Course topics include:

  • Principles of business administration
  • Business and society
  • Legal environment of business
  • Marketing management
  • Leadership and ethics

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Tuition information

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Have questions or want more information? Contact us!

Kanisha Boleware

Academic Advisor

Hillside Hall 221
(812) 941-2362
Bevin K Snyder

Bevin K Snyder

Academic Advisor

Hillside Hall 221 C
(812) 941-2362

Kentucky residents

Kentucky students are part of our IU Southeast family. In fact, students from eight Kentucky counties who register through IU Southeast receive in-state tuition and now qualify for our new KEES Match Scholarships! Learn more about the advantages of attending IU Southeast including the lowest 4-year tuition in the region, staying close to home while you earn your degree, and the unique experience only IU Southeast can offer.

Get in-state tuition for Kentuckians

Apply for our KEES Match scholarship

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