Kanisha Boleware
Academic Advisor
This 100% online program is offered in cooperation with IU East, IU Kokomo, IU Northwest, IU South Bend, and IU Southeast. Students apply through their home campus.
Marketing is a dynamic field that requires creative thinking and innovative problem-solving. A Business Administration degree in Marketing from IU Southeast gives you the opportunity to develop your creativity and explore new ways to promote products and services, engage customers, and differentiate brands in competitive markets.
Marketing majors learn how to analyze consumer behavior, identify market trends, and anticipate customer needs and preferences. This understanding of consumer psychology and decision-making processes is invaluable for developing effective marketing strategies, designing targeted campaigns, and building strong customer relationships.
Effective communication is at the heart of marketing. You’ll learn how to craft persuasive messages, develop compelling storytelling narratives, and engage audiences across various communication channels. These skills are valuable not only in marketing roles but also in other areas of business, including sales, public relations, and customer service.
Get Real-World Experience with Hands-On Learning and Networking
Experience hands-on learning and gain practical experience through internships, case studies, and simulations, allowing you to apply theoretical concepts to real-world scenarios and develop critical problem-solving skills. Connect with our extensive network of alumni, industry leaders, and fellow students through events, workshops, and guest lectures, opening doors to future career opportunities.
