Bachelor of Arts in Journalism, Media, and Strategic Communication in Strategic Communication

Explore planning, creative messaging, campaigns—and more

Brands rely on strategic communication professionals to tell their stories, spread awareness, and build relationships with their audiences. Here’s what you’ll learn as a Strategic Communication major:

  • How to creatively and effectively use advertising and public relations to grow a company, organization, or brand.
  • How to craft compelling and strategic messages using words, images, and sounds.
  • How strategic communication can enhance or repair a brand’s image, promote its products and services, or support its mission.
  • How to change the attitudes and behaviors of consumer audiences by engaging them, persuading them, and building relationships with them.
  • How to construct creative campaigns, and use traditional, digital, and social media to effectively deliver them.
  • Advertising Executive
  • Public Relations Specialist
  • Marketing Communications Coordinator
  • Social Media Manager
  • Copywriter
  • Creative Director
  • Content Creator
  • Event Planner

Degree information

120 Credit hours
Minimum cumulative GPA of 2.0

For information specific to you and your situation, meet with your academic advisor and find your ideal pathway to complete your degree on time.

All courses are 3 credit hours and require a grade of C or better unless otherwise noted.

Bulletin   Degree Map

As a Strategic Communication major, your coursework will cover these key subject areas:

  • Advertising
  • Public Relations
  • Digital and Social Media Strategies
  • Copywriting and Campaigns
  • Persuasion and Research Methods
  • Crisis Communication
  • Media Ethics and Communication Law

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Have questions or want more information? Contact us!

Yunmi Choi Ph.D.

Assistant Professor of Strategic Communication
Interim Director and Chair of Study Abroad and Global Awareness

Knobview Hall 110F
(812) 941-2621
Tammy Owens Voigt M.A.

Professor of Practice in Strategic Communication
Coordinator of the Strategic Communication Program

Knobview Hall 110G
(812) 941-2030

Kentucky residents

Kentucky students are part of our IU Southeast family. In fact, students from eight Kentucky counties who register through IU Southeast receive in-state tuition and now qualify for our new KEES Match Scholarships! Learn more about the advantages of attending IU Southeast including the lowest 4-year tuition in the region, staying close to home while you earn your degree, and the unique experience only IU Southeast can offer.

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Apply for our KEES Match scholarship

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