Photo of Yunmi Choi

Yunmi Choi Ph.D.

Knobview Hall 110F
Phone: (812) 941-2621


Dr. Yunmi Choi joined IU Southeast as an assistant professor of strategic communication after she has received her Ph.D. from the University of Florida. Her research and teaching interests include the impact of social and mobile media on advertising, international and cross-cultural advertising strategies, and advertising audience's emotional responses toward new media. 

Dr. Choi has published and presented her research projects in scholarly journals (Journal of Current Issues and Research in Advertising, Electronic News, Applied Cognitive Psychology, & etc.) and academic conferences (American Academy of Advertising, the Association for Education in Journalism and Mass Communication, & etc.)

Dr. Choi is currently teaching courses in new media, social media, creative advertising, research methods, media in the global context, and persuasion.


Academic Background

  • Doctorate

    • University of Florida, Gainesville, USA
    • Doctor of Philosophy, Major in Mass Communication
  • Masters

    • Michigan State University, East Lansing, USA
    • Master of Arts, Major in Advertising
  • Bachelors

    • Michigan State University, East Lansing, USA
    • Bachelor of Arts, Major in Advertising

Campus Events

Chancellor’s Holiday Luncheon

Chancellor’s Holiday Luncheon

December 13th, 2023

11:30 AM - 1:30 PM

SAFE Zone Training 2023-24

SAFE Zone Training 2023-24

December 13th, 2023

5:30 PM - 7:30 PM



December 14th, 2023

6:15 PM - 7:00 PM

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4201 Grant Line Rd.
New Albany, IN 47150
(812) 941-2333

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