Photo of Kok Cheow Yeoh

Kok Cheow Yeoh Ph.D.

Study Abroad and Global Awareness (SAGA) Director

Knobview Hall 233A
Phone: (812) 941-2413

Personal Websites


Dr. Yeoh takes on projects both inside and outside of the classroom which not only benefits his students but works across program and department lines.  

He serves as one of the council members for Diversity and Inclusivity at IU Southeast. Dr. Yeoh has served as one of the conference judges for poster presentations since the 12th Annual Undergraduate Student Conference at IU Southeast in April 2016. In May 2021, he was awarded the IU Presidential Arts and Humanities Conference Hosting grant for the EDDE 2021 Design Education Conference in the amount of $12,251.

In addition to publishing in design-related journals, he has actively participated in several international exhibitions in Australia, China, England, Russia, Samoa, South Korea, Turkey, Ukraine, and the USA.

Academic Background

  • Doctorate

    • Texas Tech University, Lubbock, USA
    • Doctor of Philosophy, Major in Fine Arts, Minor in Visual Studies
  • Masters

    • San Francisco State University, San Francisco, USA
    • Master of Industrial Arts, Major in Design and Industry
  • Bachelors

    • Academy of Art University, San Francisco, USA
    • Bachelor of Fine Arts, Major in Graphic Design

Professional Interests


Corporate Identity and Branding System
Conceptual and Practical influences of visual communication on society
Sustainable and Innovative Packaging Design
Typography as communicative and visualization elements
Interdisciplinarity in art and design within social, political and cultural contexts


Art and design in everyday life
Corporate Identity and Branding System
Creative and conceptual development in visual communication design and processes
Typography: Type as image and vice versa, Experimental Typography
Sustainable and innovative Packaging Design
Personal interests: Asian culture and identity, travel, places, and people

Teaching Resource Websites


Journal Articles

  • Kok Cheow Yeoh. (2023). The Red Wok: a visual analysis of European Chinatown restaurant signage that contributes to their gastronomic identity. Hyphen, 14 (20), 9-22.
  • Kok Cheow Yeoh. (2021). The Golden Phoenix Wok: a visual survey of the evocative essence of Chinese restaurant signage designs in Southeast Asian Chinatowns. Hyphen, Vol. 12 (No. 19), 9-33.
  • Kok Cheow Yeoh. (2017). The Golden Dragon Wok: A visual survey of the evocative essence of Chinese restaurant signage designs in an American Chinatown. The International Journal of Visual Design, Vol 11 (No. 2), 16-32.
  • Kok Cheow Yeoh & Suwichit Chaidaroon. (2016). Work-life harmony for creative minds in the advertising industry. Journal of Public Relations and Advertising, Vol. 9 (No. 1), 1-16.
  • Kok Cheow Yeoh. (2014). To learn is to experience: how our daily interactions with objects, events, the environment, and people can be a classroom. In Salamanca, J., Diesmet, P., Burbano, A., Ludden, G. & Maya, J. (Eds.), The colors of care. Paper presented at Design & Emotion 2014: 9th International Conference on Design & Emotion, Colombia., Vol. 1 (No. 1), 587-594.
  • Kok Cheow Yeoh. (2008). Opposites attract: Juxtaposing extreme of symmetry and asymmetry to generate visual ideas.. The International Journal of the Arts in Society, Vol. 3 (No. 1), 45-58.
  • Kok Cheow Yeoh. (2006). Recommendations for Design Educators and Students Who Embrace Computer Technology. The International Journal of the Arts in Society, Vol. 1 (No. 1), 127-140.


  • Kok Cheow Yeoh. (2008). The Influences of Computer on Idea Formation in Design. Saarbrucken, Germany: VDM.

Campus Events

New Student Orientation

New Student Orientation

June 18th, 2024

9:00 AM - 2:00 PM

2024 Mid-Year Economic Update

2024 Mid-Year Economic Update

June 25th, 2024

8:00 AM - 9:30 AM

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Indiana University Southeast

4201 Grant Line Rd.
New Albany, IN 47150
(812) 941-2333

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